• Blank Space Branding


Step 1: Determine your unique value proposition

Spend some time thinking about what makes you different than your peers — your strengths, your passions, and your goals. If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not.

Step 2: Find out how others see you

Ask trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you. What are you good at? What are your strengths? In which areas do they view you as “irreplaceable?”

Step 3: Identify your goals

Where would you like to be in six months? One year? Five years? Ten years? Defining your goals is necessary to crafting a message that helps you reach them.

Step 4: Identify your target audience

Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message. This will not only help you hone your message, it will help you deliver it to the right places.

Step 5: Reorganize your priorities

You’re probably used to putting yourself behind your company, co-workers, and clients.You still want to be loyal to these groups, but be loyal to yourself, first.

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