• Blank Space Branding

Busted! Don’t Believe These Marketing Myths!

As an entrepreneur, you know that marketing and advertising are essential in reinforcing your brand name and promoting your products and services. The right form of marketing can do wonders for your business and ensure its growth. While it’s best to enlist the services of an experienced marketing firm, the many myths and misconceptions associated with the role of a marketing firm may dissuade you from reaping the benefits of professional marketing. To help you steer clear of these misconceptions and use the tools of marketing and advertising correctly, Blank Space Branding has debunked some of the most widely believed myths about marketing.

Myth 1: Marketing is not sales. The whole point of marketing is to create sales and revenue. When someone is a great marketer, what that means is that they are great at getting people excited about a product, idea, service, etc. In turn, that means they buy more of it. Sales are important and necessary for every business. A marketing company’s aim is to be truthful and reinforce brands and products in order to generate more awareness and revenue for the clients.

Myth 2: Management and leadership are the same thing. Management is the ability to keep everything running the way it’s supposed to. It is a very task-oriented role. Leadership is how you influence people around you. The more you influence, the more of a leader you are. A leader develops the people around them, leads by example, cares about the success of others as much as their own success while managing all the day-to-day tasks and responsibilities. Along with a leadership team, your business requires a management team to ensure that your marketing needs are assessed as well as fulfilled. 

Myth 3: A marketing company only focuses on sales. A marketing firm’s number one focus as a company is people development. They understand that when you hire great people and invest in training them, the business will be better and grow more. A marketing company does conduct sales like every business to generate revenue. But just driving sales is not their only goal. They offer much more than that.

If you’re looking to steer clear of these and other myths related to marketing, reach out to Blank Space Branding.. As a leading marketing firm in Chicago, we are determined to offer the best marketing and revenue solutions for your business. Our ability to offer creative and out-of-the-box solutions has enabled many businesses to achieve the goals they’d set in a timely and efficient manner. 

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